Privacy Policy

Effective Date: August 26, 2026

Senju Fire Protection Corp., doing business as Senju Sprinkler ("Senju," "we," "us," or "our"), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our websites:

Together, we refer to these websites as the "Websites."

This Privacy Policy applies to the Websites and related online services operated by Senju Fire Protection Corp. It does not apply to websites or services independently operated by third parties.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Websites.

Information You Provide Through senjusprinkler.com

When you contact us through www.senjusprinkler.com, we may collect:

  • Name
  • Company or organization name
  • Telephone number
  • Email address
  • Subject of your inquiry
  • Information included in comments, questions, or messages
  • Other information you voluntarily provide

Information submitted through our contact form is routed by email to appropriate Senju personnel so that we can review and respond to your inquiry.

We do not offer public customer accounts through www.senjusprinkler.com.

If you choose to subscribe to our newsletter or other marketing emails, we may also collect your name, email address, and subscription preferences.

Information You Provide Through senjuonline.com

When you use our online store at www.senjuonline.com, we may collect information necessary to provide our products and services, including:

  • First and last name
  • Company or organization name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Contractor license number, if submitted to qualify for contractor pricing
  • Customer account information
  • Order information
  • Transaction information
  • Products purchased
  • Shipping or pickup preferences
  • Email marketing preferences
  • Communications with us
  • Other information you voluntarily provide

The information we collect depends on how you interact with our online store, such as when you create a customer account, place an order, apply for contractor pricing, contact us, or subscribe to marketing communications.

If you prefer not to submit information through our Websites, you may contact us directly by telephone or email using the contact information provided on the applicable Websites. We may collect and use the information you choose to provide through those communications in accordance with this Privacy Policy.

2. Customer Accounts and Contractor Pricing

Customers may create a standard customer account through www.senjuonline.com, which is operated using Shopify. A contractor license number is not required to create a standard customer account.

Customers who wish to qualify for contractor pricing may separately submit a Contractor Registration form and provide a valid contractor license number and related business and contact information.

We use customer account information to administer accounts, process and fulfill orders, provide customer service, and maintain appropriate business and transaction records.

We use contractor qualification information to review eligibility for contractor pricing and to apply contractor pricing to qualified customer accounts.

Customer account information may be maintained within our Shopify environment. When a customer places an order through www.senjuonline.com, relevant customer, order, and invoice information, such as products purchased, quantities, prices, shipping information, billing information, purchase order and invoice numbers, and other transaction details, is also maintained in our internal accounting and customer relationship management (CRM) systems for order processing, account management, accounting, customer service, sales administration, and business recordkeeping purposes.

3. Payment and Transaction Information

When you make a purchase through www.senjuonline.com, online payments are processed through Shopify Payments and payment-processing services available through Shopify.

Information associated with a transaction may include:

  • Name
  • Billing address
  • Shipping address
  • Payment method
  • Transaction amount
  • Order number
  • Transaction status
  • Products purchased
  • Other information necessary to process and administer the transaction

Senju does not directly receive or store customers' full credit or debit card numbers or card security codes.

Full payment card information entered during checkout is processed through Shopify Payments and its payment-processing systems.

Senju may have access through Shopify to limited payment and transaction information, such as the payment method, transaction amount, payment status, and limited card details such as the last four digits.

Qualified customers may also be offered alternative payment arrangements, such as Net 30 payment terms. Information related to those arrangements may be maintained as part of our normal customer, transaction, and accounting records.

4. Email Marketing and Newsletters

If you choose to subscribe to newsletters, product announcements, promotions, or other marketing emails, we may collect:

  • Name
  • Email address
  • Email subscription preferences
  • Subscription or consent information

We may use third-party email marketing service providers to manage newsletter subscriptions, marketing communications, and subscription preferences.

You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in the email.

Unsubscribing from marketing communications does not prevent us from sending necessary non-marketing communications, including:

  • Order confirmations
  • Shipping or pickup notifications
  • Account notices
  • Responses to inquiries
  • Customer service communications
  • Other communications necessary to complete a transaction or provide a requested service

We do not currently conduct SMS or text-message marketing.

Telephone numbers provided to us may be used for appropriate business purposes such as order processing, payment processing or verification where applicable, shipping, contractor registration, account administration, customer service, or responding to inquiries.

5. Information Collected Automatically

When you visit our Websites, certain information may be collected automatically through cookies, analytics technologies, server logs, and similar technologies.

Depending on your browser, device, cookie preferences, and the technologies used on our Websites, this information may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate geographic location
  • Pages visited
  • Referring website or source
  • Date and time of visits
  • Website interactions
  • Session information
  • Cookie or similar identifiers
  • Technical information used to operate, secure, and analyze our Websites

We use this information primarily to operate and secure our Websites, understand Website traffic and usage, and improve Website performance and user experience.

6. Google Analytics

We use Google Analytics on both www.senjusprinkler.com and www.senjuonline.com for Website access and usage analysis.

Google Analytics helps us understand information such as:

  • How visitors find our Websites
  • Which pages are visited
  • General Website traffic
  • Website performance
  • General usage trends
  • How visitors interact with Website content

We use this information to evaluate and improve our Websites, content, and user experience.

Google Analytics may use cookies and similar technologies in connection with these activities.

Where applicable, analytics cookies are subject to the choices you make through our cookie consent management tool.

7. Cookies and Similar Technologies

Our Websites use cookies and similar technologies.

Cookies are small files or pieces of information stored on or accessed through your browser or device.

We may use cookies and similar technologies for purposes such as:

  • Operating Website functionality
  • Maintaining Website security
  • Remembering preferences
  • Supporting online store functionality
  • Maintaining Website sessions
  • Understanding Website usage
  • Measuring Website performance
  • Supporting analytics

We use a cookie consent management provider on our Websites to allow visitors to manage applicable cookie preferences.

Where applicable, you may accept, reject, or manage categories of non-essential cookies through the cookie preference controls available on our Websites.

You may review or change your cookie preferences at any time using the cookie preference controls available on the Websites.

8. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and requests
  • Communicate with customers and prospective customers
  • Provide information about our products and services
  • Process and fulfill orders
  • Process payments
  • Arrange shipping or customer pickup
  • Maintain and administer customer accounts
  • Review and administer contractor registrations
  • Provide customer service
  • Send transactional communications regarding orders or accounts
  • Send newsletters and marketing emails when requested
  • Maintain, operate, and improve our Websites
  • Analyze Website traffic and usage
  • Evaluate Website performance
  • Detect and prevent fraud, spam, misuse, or security incidents
  • Maintain business, accounting, and transaction records
  • Enforce our agreements, policies, and terms
  • Protect our rights, property, customers, employees, and others
  • Comply with applicable legal, regulatory, accounting, and tax requirements
  • Respond to lawful governmental or legal requests
  • Carry out other purposes disclosed to you when information is collected

9. How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary to operate our business, provide our products and services, or operate our Websites.

Affiliated Companies and Distributors

We may disclose relevant customer, order, or inquiry information to Senju-affiliated companies, including our headquarters in Japan, when the applicable territory, customer, or business matter is handled by that affiliated company.

We may also disclose relevant information to authorized distributors when reasonably necessary to respond to an inquiry, provide product-related support, coordinate an order, or connect the customer with the appropriate business contact.

Shopify

We use Shopify to operate www.senjuonline.com, including online store functionality, customer accounts, checkout, orders, Shopify Forms, and store administration.

Shopify Payments and Payment Providers

We use Shopify Payments and payment-processing services available through Shopify to process online transactions.

These providers process information necessary to authorize, process, and administer payments.

Email Marketing Service Providers

We may disclose information such as your name, email address, and subscription preferences to service providers that assist us with managing and delivering email marketing communications.

Google Analytics

We use Google Analytics for Website traffic, access, and usage analysis.

Cookie Consent Service Providers

We use a third-party service provider to manage cookie consent and cookie preferences on our Websites.

Shipping and Fulfillment Providers

When necessary to complete and manage an order, we may provide appropriate information to shipping carriers or fulfillment providers, including:

  • Customer or company name
  • Shipping address
  • Telephone number or email address, where needed for delivery
  • Purchase order (PO) number
  • Invoice number
  • Other shipping or delivery information necessary to fulfill the order

We provide this information only as reasonably necessary to arrange, process, track, and complete shipment or delivery of an order.

Website, IT, and Security Providers

We may use third-party providers that assist us with services such as:

  • Website hosting
  • Website maintenance
  • Information technology
  • Cybersecurity
  • Email services
  • Spam prevention
  • CAPTCHA or similar Website security functions
  • Technical support
  • Data backup

These providers may process information as necessary to provide services on our behalf.

Professional Advisers

We may disclose information when reasonably necessary to professional advisers such as attorneys, accountants, auditors, insurers, and consultants.

10. Legal Requirements and Protection of Rights

We may disclose personal information when we reasonably believe disclosure is necessary or appropriate to:

  • Comply with applicable laws or regulations
  • Respond to a subpoena, court order, governmental request, or other lawful process
  • Establish, exercise, or defend legal claims
  • Investigate suspected fraud or unlawful activity
  • Prevent misuse of our Websites or services
  • Protect the security of our Websites, systems, or networks
  • Protect the rights, property, or safety of Senju, our customers, our employees, or others

11. Business Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed:

  • Merger
  • Acquisition
  • Financing
  • Corporate restructuring
  • Sale of assets
  • Sale of all or part of our business
  • Other similar business transaction

Any successor organization will be subject to applicable privacy and data protection requirements regarding transferred information.

12. Sale and Third-Party Marketing

We do not sell personal information for monetary consideration.

We do not disclose customers' personal information to third parties for those third parties' own direct marketing purposes.

We use service providers, payment processors, analytics providers, email marketing providers, shipping providers, and other providers as described in this Privacy Policy.

Certain privacy laws use specific definitions of terms such as "sale," "sharing," "targeted advertising," or similar activities.

Depending on applicable law and the technologies involved, certain disclosures to third-party providers may be treated differently under those laws.

Where applicable law provides a right to opt out of a particular processing activity, we will provide an appropriate method for exercising that right.

Our use of Google Analytics is for Website access and usage analysis as described in this Privacy Policy.

13. Data Retention

We do not apply one fixed retention period to every category of personal information.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as otherwise required or permitted by applicable law.

When determining an appropriate retention period, we may consider:

  • The nature and sensitivity of the information
  • The purpose for which the information was collected
  • The length of our relationship with the customer or business
  • Whether a customer account remains active
  • Order and transaction requirements
  • Warranty and customer service needs
  • Accounting and tax requirements
  • Contractual obligations
  • Legal and regulatory requirements
  • Fraud prevention and security needs
  • Dispute resolution and potential legal claims
  • Backup and technical system requirements

When personal information is no longer reasonably necessary, we may delete it, anonymize it, or securely retain it until deletion is reasonably possible.

Email marketing subscription information may be retained as necessary to maintain subscription records and honor unsubscribe preferences.

14. Your Privacy Choices and Requests

Depending on where you live and the laws applicable to our activities, you may have certain rights or choices regarding your personal information.

These may include the right to:

  • Request information about personal information we maintain about you
  • Request access to or a copy of certain personal information
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Object to or request restriction of certain processing, where applicable
  • Opt out of marketing communications
  • Exercise other privacy rights available under applicable law

These rights may be subject to legal exceptions, recordkeeping requirements, transaction requirements, and reasonable identity verification.

To submit a privacy-related request, please contact:

info@senjusprinkler.com

Please provide enough information for us to understand and respond to your request.

We may request additional information when reasonably necessary to verify your identity or your authority to make a request on behalf of another person.

We will not unlawfully discriminate against an individual for exercising a privacy right provided by applicable law.

15. California Online Privacy Disclosures

Senju Fire Protection Corp. is located in California, and our Websites may be accessed by California residents.

California law may provide individuals with certain rights and require certain disclosures concerning online privacy practices.

Reviewing or Correcting Your Information

You may contact us at info@senjusprinkler.com if you would like to request access to, correction of, or deletion of personal information you have provided to us, subject to applicable law and appropriate business and recordkeeping requirements.

Do Not Track Signals

Some web browsers offer a Do Not Track ("DNT") setting.

Because there is currently no universally accepted standard for responding to traditional DNT browser signals, our Websites do not currently respond to traditional DNT signals.

You may manage available cookie preferences through the cookie consent management tool available on our Websites.

Third-Party Collection

Third-party service providers described in this Privacy Policy may collect information through our Websites when necessary to provide analytics, e-commerce, payment, security, cookie management, or other services.

For example, Google Analytics may collect information about Website usage through cookies and similar technologies, subject to applicable cookie preferences.

To the extent third-party service providers collect information about online activities over time or across different websites or online services, such collection is subject to their own privacy practices and your applicable cookie preferences.

California Privacy Requests

Where applicable California law provides additional rights regarding personal information, you may submit a request by contacting:

info@senjusprinkler.com

We will review and respond to applicable requests in accordance with applicable law.

Nothing in this Privacy Policy is intended to limit rights available to an individual under applicable California law.

16. Security of Personal Information

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against:

  • Unauthorized access
  • Unauthorized use
  • Unauthorized disclosure
  • Loss
  • Misuse
  • Alteration
  • Destruction

We also rely on service providers that maintain safeguards appropriate to the services they provide.

However, no method of Internet transmission, electronic communication, payment processing, or digital storage can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee absolute security.

17. Children's Privacy

Our Websites are intended primarily for businesses, contractors, professionals, customers, and others seeking information about Senju products and services.

Our Websites are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 through our Websites.

If you believe that a child under 13 has provided personal information to us, please contact us at info@senjusprinkler.com so that we can review the matter and take appropriate action.

18. International Visitors

Senju Fire Protection Corp. operates from the United States.

Our Websites are primarily intended to support our business activities and customers in the markets we serve.

If you access our Websites from outside the United States, personal information you provide or information collected through our Websites may be processed in the United States or in other locations where our service providers operate.

Privacy and data protection laws in those locations may differ from the laws of your country or region.

Where applicable law provides additional privacy rights or requirements, we will address those rights or requirements as applicable to our activities.

19. Links to Third-Party Websites and Services

Our Websites may contain links to third-party websites, applications, stores, services, or social media platforms.

We do not control the privacy practices of independent third parties, and this Privacy Policy does not apply to websites or services that we do not operate. Third parties may collect information in accordance with their own privacy policies and terms.

We encourage you to review the applicable privacy policy before providing personal information to or interacting with a third-party website, service, or social media platform.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our Websites
  • Our products or services
  • Our service providers
  • Our privacy practices
  • Technology
  • Applicable laws or regulations

When we update this Privacy Policy, we will post the revised version on our Websites and update the Effective Date shown at the top of this Privacy Policy.

If we make material changes to our privacy practices, we may provide additional notice when appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

If you have questions or concerns about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact us:

Senju Fire Protection Corp.
DBA Senju Sprinkler
8850 Research Drive
Irvine, CA 92618
United States

Telephone: 949-333-1281

Email: info@senjusprinkler.com

This Privacy Policy applies to:

www.senjusprinkler.com
www.senjuonline.com